Lauder Pty. Ltd. instigated many unique marketing and selling opportunities for components of the residential estate including the unusual “Reverse Auction” by where 40 lots were put to auction at the one time with a prescribed lowest bid. Over 500 people attended this event at the Highfields Cultural Centre and close to 30 lots, valued at close to $2.0m., were sold in less then 90 minutes!
Residential lot prices commenced at as low as $49,000 for Stage 1 in 2001 and as high as $130,000 in Stage 6 in 2007. Testament to the success of Highfields Village Residential Estate is the large number of other developers who have bought into and undertaken development in the area and provided opportunity for local, Toowoomba and western Qld. families to realize their dream of home ownership in the picturesque Highfields.